The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search.
Written by Jason Barnard, published by Kalicube
The Fundamentals of Brand SERPs for Business is an introduction to Brand SERP optimisation aimed at business owners, brand managers and marketers. In this paperback version of the book, Jason Barnard lays out the basics about what a Brand SERP is, why it is a vital aspect of your digital marketing strategy and how to optimise it to drive better audience engagement for your brand.
Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.
What’s inside the book?
What the publisher says:
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP “sexy” and surpass the competition.
Reviews of The Fundamentals of Brand SERPs for Business From Readers
The Fundamentals of Brand SERPs for Business is a groundbreaking book. Below you’ll find some reviews about the book. For more, visit Amazon or the Google Knowledge Panel.
SEO has slipped into a red ocean of people doing the same thing and has little or no results or “it depends.” New strategies are needed to move to a blue ocean strategy with SEO for today’s evolving digital landscape. Mr. Barnard has made groundbreaking discoveries that he explains in his book.
Let’s face it google chases people and alter its search engine about six times a day, not to mention hidden or announced significant core updates.
The current pattern is google chases people’s messy middle journeys to understand, SEOs chase google to understand and help clients.
Jason gives you in his book a proven way to stop chasing google and educate google about who you are and want you want Google to know about you or your business.
As we rely on google answers more and more each day, it must give the right ones to stay on top; this book explains how you stop chasing Google and take charge.
It’s no secret that Google is walling the online garden and keeping you on its platform as long as possible. Having such a trusted third party show what it knows of your brand is the new SEO, Branding, SERP, PR and marketing.
Alan Osborne
Ready to build accurate brand understanding, confidence, and awareness?
This book is your guide to the best route in this new area in digital marketing and online reputation management.
Jason Barnard wrote The Fundamentals of Brand SERPs for Business which was published in January 2022.
Published by Kallicube SAS, it is available in most good bookstores – see it here on Jason Barnard’s profile on Amazon.
Here is the sales page on Kalicube’s site The Fundamentals of Brand SERPs for Business
Who is the book for ?
If you’re a Brand SERP beginner, and you want to join me in this wonderful, delightful world, then this book is absolutely for you. The Fundamentals of Brand SERPs for Business is the first time my approach to Brand SERPs has been brought together in one place in an easy to understand format. It’s a concentration of the key take-aways I have learned from over 10 years working on Brand SERPs for myself and my clients.
I got some help from a professional writer to make the book a real page-turner and ensure it is accessible for any business owner or marketer. I’m incredibly happy with the book because we made it accessible to everyone whilst also bringing value to seasoned SEO experts. People in the digital marketing industry who say they learned a lot reading the book include Joost de Valk, David Amerland, Marie Haynes and Eli Schwartz. Marie Haynes even said she wished she’d read this 5 years ago which is an incredible compliment to pay 🙂
The book sets out not only why you should care about your Brand SERP, but also what you should be doing to start extracting the maximum benefit from it. Obviously your “Google Business Card” needs to be positive, accurate and convincing for your audience when they Google your name… but the book also shows how anyone can gain great insights into their digital ecosystem, and start building an incredibly effective, efficient and super solid long-term digital strategy by “building from the Brand SERP outwards”.
Whether you’re a brand manager, a public relations specialist, a marketer or an SEO, if you’re starting to get interested in Brand SERPs and you want to get to work improving yours, or you want to help someone else with theirs, then the book is a really great place to start.
You can search “The Fundamentals of Brand SERPs for Business” on Google or visit the official site to find out more about the book.
