Jason Barnard explains in his book The Fundamentals of Brand SERPs for Business that business owners and brand managers often miss the opportunity to control their whole branded search engines results page. These days the strategy should not simply be getting indexed in search engines… the strategy should be to maximise visibility and to have your marketing message, your text, your images, your people, your products surfacing everywhere in page one of search results. Chapter after chapter, Jason explains the benefits and the strategy to follow to get there. Indeed, a great Brand SERP is great for your bottom line.
Fabrice Canel, Principal Program Manager – BING
Jason Barnard’s The Fundamentals of Brand SERPs for Business will set you on the path to leveraging what is at everyone’s fingertips in the online world… information about your brand.
Ted Rubin, Communications Transformation Strategist
There is no one more knowledgeable and authoritative in the subject of Google Knowledge Panels than Jason Barnard. His book, The Fundamentals of Brand SERPs for Business, demonstrates how important your brand is in Google search and how to ensure your brand in Google is represented in a
Barry Schwartz, SEO editor at Search Engine Land and Search Engine Roundtable and President of RustyBrick, Inc.
manner your desire.
Jason is the Google Brand Guy, if he can only help me rank above Professor Barry Schwartz—I’d be even more grateful than I already am for his wisdom and generosity with the search industry.
Jason Barnard lays out an easy-to-understand explanation of what Brand SERPs are, why they matter to your business (and believe me, they do!), and how to easily improve yours. I have worked directly with Jason and his level of practical knowledge on this topic is unbelievable. In just a few weeks, his insights helped me vastly improve what my audience sees when they Google my name. And now, this book is enabling me to do the same for my business: make my company look professional and convincing to my audience.
Scott Duffy, Top 10 Speaker: Entrepreneur.com
A big part of branding is based on the information people can find online about you and your business. That’s why it is crucial to feed Google with accurate information. Jason Barnard’s book, The Fundamentals of Brand SERPs for Business, is a simple and powerful guide for those of us who are not SEO-savvy to create a more realistic, less technical, and marketing-focused approach to SEO.
Ryan Foland, Speaker, Author, and Brand Consultant